My daughter sent me a link, actually it’s called an “invitation”, to join Rue La La. What, you may well ask, is Rue La La? Well, here’s a hint. Today’s “invitation” read like this….”slip on the edgy sweetness of Vera Wang Lavender Label. Fun, flirty and feminine collide with sultry, dark and romantic.” Say again?
Basically, it’s a website where virtual ”boutiques’ selling different designer goods, and even hotel rooms, at 50-80% off, open at certain hour….Vera Wang’s opened at 11 this morning, and then, it’s an online rush like you see every year at the Filene’s Basement wedding gown sale. Only instead of women rushing through the doors and elbowing each other our of the way to get to wedding gowns, it’s women crouched at their computers, waiting until the clock strikes 11, and then elbowing each other “virtually” out of their way. And I’ll have to tell you… the stuff goes fast. If you’re not there right at 11….all that’s left is size 0 and 2.
Or….you see the Sold Out ribbon gaily festooned on the picture, reminding you that others are faster, better online…or tinier than you…and got there first. I must admit it creates an odd kind of competitiveness in me, and the idea that if you don’t get it, someone else will! And that’s probably the idea.
The running of the bulls..I mean brides…in Filene’s were to be studied by academics, they would no doubt find the same mentality going on. Throw it on my pile…even if I can’t use it, I sure don’t want you to have it. Some kind of bizarre, survival, hoarding instinct that comes from our barely upright ancestors? Basic human greed? The need to adorn ourselves? Honestly I don’t know. But it works.
Here’s my little confession. The first day on Rue La La…the Lulu Lemon Boutique opened. Only those who are yoga people like me know what Lulu Lemon is, and the only reason I know, is the lovely Jennifer in New York told me that’s what all the cool girls in yoga class wear. I had no idea!! Sooooo, long story short, I got a couple of Lulu Lemon tops and a pair of pants…and I seriously would not have paid full Lulu Lemon prices. No way. But at such a bargain price…how could I NOT buy them? I know, I know…sucker punched. But today I was wiser. The crafty Vera Wang did not lure me into her dark, flirty, romantic boudoir. Unh-uh. This girl didn’t buy a thing. However, I just told my daughter I was writing a blog about Rue La La, and she said, “NO! Don’t tell other people about it!” and then comforted herself with… “But they can only join if they’re invited“…isn’t that innocent? She thinks it’s actually a club, instead of just another ploy to get us to buy things we don’t need and they want to get rid of. Oooh, gotta run….the Laundry by Shelli Segal boutique opens in 5 minutes!! Have a great weekend, play nice and come home safe.